Kelli Matthews, Public Relations Program
Kelli Matthews is an expert in social media use among teens and young adults, and trains individuals and organizations on the art of social media. At the University of Oregon she is an instructor of and area director for public relations. Her research analyzes trends in social media, and crisis communications strategies for businesses and brand management. Among her many classes, she trains incoming athletes how to build a brand and effectively represent themselves and the university through social media.
Social media means to an end (The Bulletin, Oct. 10, 2015)
2016 announcements create unique Facebook maps (USA Today, June 2, 2015)
Anonymous apps: 'There appear to be no consequences' (KMTR, April 21, 2015)
Untangle your web of digital assets (The Register-Guard, March 25, 2015)
Oregon Ducks hunt fake social media accounts of Marcus Mariota, more thanks to fans and athletes (The Oregonian, Nov. 14, 2014)
Biddy the Troutdale hedgehog achieves Instagram fame (The Oregonian, June 30, 2013)