Troy Campbell, Department of Marketing

Academic Areas:
Consumer Behavior, Marketing, Social Psychology, Political Psychology, Scientific Communication

Troy Campbell is an expert in consumer behavior, marketing social psychology, political psychology, and scientific communication. At the University of Oregon, he is an assistant professor of marketing in the Lundquist College of Business. Troy’s research focuses on what makes people happy, how social movements can be effective, the power of advertising, what makes a good experience (like a music festival) and consumerism. His paper on solution aversion is the most-viewed research press release in Duke University history. Troy’s expertise can be used to weigh in on three large areas: politics, including social movements and climate change; fandom and enjoyment from sports to nerd culture to Stars Wars to Disney to the Coachella Music Festival; and the general psychology of identity. While politics and Disney may seem very different, Troy says, “many of same types of ideas underlie them from identity, group psychology, fantasies and a sense of purpose." Troy is also a former Disney Imagineer with projects in park and theater design.

Contact:
troycamp@uoregon.edu | 541-346-8248 | @troyhcampll

Websites:
http://business.uoregon.edu/faculty/troy-campbell
http://troyhcampbell.weebly.com/

Recent Media:
Who are you calling anti-science? (Scientific American, April 6, 2017)
Influencer Marketing (Oregon Public Broadcasting, Feb. 23, 2017)
Psychologists ask: What makes some smart people so skeptical of science? (Los Angeles Times, Jan. 21, 2017)
Lights up on happier holidays (Jefferson Public Radio, Dec. 9, 2016)
Comic-Con: A community of creators not consumers (The Huffington Post, July 18, 2016)
Supermoms: How to love, understand, and even help them (The Huffington Post Science, May 8, 2016)
Most Americans say climate changing, humans to blame (USA Today, April 19, 2016)
The 30 Top Thinkers Under 30: Troy Campbell (Pacific Standard, March 4, 2016)
The reason your New Year’s resolution failed — and the resolution you should have picked instead (New York Magazine, Jan. 8, 2016)
How the terrible Star Wars prequels actually saved and intensified a fandom (The Huffington Post Entertainment, Dec. 11, 2015)
'The madness of the crowds': The psychology behind Black Friday (TODAY, Nov. 27, 2015)
The meaning of happiness changes over your lifetime (The Huffington Post Science, Aug. 17, 2014)