Whitney Wagoner, Warsaw Sports Marketing Center

Whitney Wagoner

wrw@uoregon.edu
Academic Areas:

Whitney Wagoner is an expert in sports marketing, fan engagement, fan experience, corporate sponsorships, athlete endorsements, collegiate sports and sustainability in sports. At the University of Oregon, she is the director of the Warsaw Sports Marketing Center. Whitney spent seven years in a variety of corporate marketing positions with the National Football League (NFL) in New York. While at the NFL, she was responsible for the management of several key sponsorship programs, including Motorola, Sony, and IBM.

Contact:
wrw@uoregon.edu | 541-346-3706 | @UOWarsawCenter

Websites:
http://business.uoregon.edu/faculty/whitney-wagoner
http://business.uoregon.edu/centers/warsaw
Warsaw Sports Marketing Podcast

Recent Media:
Universities turn focus to young fans as football attendance declines (Pittsburgh Post-Gazette, July 8, 2017)
Fresno State’s Red Wave turns into Gray Wave as Bulldogs struggle to attract young fans (The Fresno Bee, Feb. 11, 2017)
Michigan and Jordan Brand are up to something with groundbreaking deal (The Bleacher Report, Oct. 11, 2016)
Whose gold medal is worth the most? (The Daily Beast, Aug. 12, 2016)
LeBron James is truly 'King James' when it comes to NBA Finals ratings (CNN Money, June 1, 2016)
Hyundai revs up sports marketing to boost brand, sales (Fox Business, March 23, 2016)
Will Maria Sharapova win back her hefty endorsements? (NBC News, March 9, 2016)
New director at Warsaw Sports Marketing Center aims to continue delivering 'world-class product' (Forbes, Aug. 27, 2015)
Oregon program focuses on product design (Sports Business Daily, July 27, 2015)
Former ‘Apple Guy’ Russell Wilson playing for Microsoft (The Seattle Times, Dec. 27, 2014)
Seahawks' Marshawn Lynch boosts marketing value with latest trademark (My Northwest, Feb. 25, 2015)
Will Manning remain an Indianapolis icon? It's his call (Indianapolis Business Journal, March 8, 2012)