Aparna Sundar, Department of Marketing, Sports Product Management

Aparna Sundar

Academic Areas:
Marketing, Consumer Behavior, Product Design, Package Design, Food Labeling

Aparna Sundar is an academic expert in marketing, consumer behavior, product design and package design. At the University of Oregon, she is an assistant professor of marketing in the Lundquist College of Business. Aparna is interested in visual aesthetic and other sensory cues of product design, package design and logo composition in the way that it informs consumer decision making. Her research explores ways in which marketers, retailers and product manufactures can leverage consumer inferences based on elements of design. Aparna can also talk about the influence of food labels on packaging, and elements of branding such as logo placement and logo color, which biases consumer perceptions.

Contact: asundar@uoregon.edu | 541-346-9833 


Recent Media: 
UO-led research finds politeness affects trust of a brand (Around the O, Nov. 26, 2018)
Change isn’t always a good thing (The Globe and Mail, June 29, 2016)
When sensory marketing works and when it backfires (Harvard Business Review, May 19, 2016)
VIDEO: The Science Behind Brands' Colors (Forbes, May 11, 2016)
When your packaging should surprise consumers—and when it should not (Packaging Digest, May 3, 2016)
If your favorite brand is sincere, is innovation what you expect? (EurekAlert!, April 24, 2016)
When innovative design works against you (Fast Company, March 21, 2016)
Going green by another color (Jefferson Public Radio, Dec. 15, 2015)
New study suggests color affects ethical judgments of brands (Around the O, Dec. 3, 2015)
How logo location on packaging influences customer perception (Packaging Digest, Oct. 6, 2015)
Localizing product mix (Retail TouchPoints, July 6, 2015)