Troy Campbell, Department of Marketing

Academic Areas:
Consumer Behavior, Marketing, Social Psychology, Political Psychology, Scientific Communication

Troy Campbell is an academic expert in consumer behavior, marketing social psychology, political psychology, and scientific communication. At the University of Oregon, he is an assistant professor of marketing in the Lundquist College of Business. Troy’s research focuses on what makes people happy, how social movements can be effective, the power of advertising, what makes a good experience (like a music festival) and consumerism. His paper on solution aversion is the most-viewed research press release in Duke University history. Troy’s expertise can be used to weigh in on three large areas: politics, including social movements and climate change; fandom and enjoyment from sports to nerd culture to Stars Wars to Disney to the Coachella Music Festival; and the general psychology of identity. While politics and Disney may seem very different, Troy says, “many of same types of ideas underlie them from identity, group psychology, fantasies and a sense of purpose." Troy is also a former Disney Imagineer with projects in park and theater design.

Contact: | 541-346-8248 | @troyhcampbell


Recent Media: 
Why some people resist advice on how to behave in the pandemic (Scientific American, March 28, 2020)
Should government assistance cover pet food or potato chips? It depends whom you ask (The Conversation, Jan. 8, 2020)
Love your job? Someone may be taking advantage of you (Forbes India, Dec. 16, 2019)
What a boycott that never happened can reveal about blame, consumer psychology and the free-market system (The Conversation, Oct. 30, 2019)
How the ‘Do What You Love’ Mantra May Further Exploitation on Campuses (The Chronicle of Higher Education, June 10, 2019)
Adam Ruins Everything shows us the right way to be wrong (Scientific American, March 12, 2019)
‘Is truth overrated?’ What the experts say (The Conversation, Sept. 8, 2017)
How GOP secrecy on the health bill plays into our psychological biases (Vox, June 20, 2017)
All disciplines have a psychological dimension (The Register-Guard, June 13, 2017)
Taking politics out of climate change (PBS, May 17, 2017)
Who are you calling anti-science? (Scientific American, April 6, 2017)
Influencer Marketing (Oregon Public Broadcasting, Feb. 23, 2017)
Psychologists ask: What makes some smart people so skeptical of science? (Los Angeles Times, Jan. 21, 2017)
Lights up on happier holidays (Jefferson Public Radio, Dec. 9, 2016)
Comic-Con: A community of creators not consumers (The Huffington Post, July 18, 2016)
Supermoms: How to love, understand, and even help them (The Huffington Post Science, May 8, 2016)
Most Americans say climate changing, humans to blame (USA Today, April 19, 2016)
The 30 Top Thinkers Under 30: Troy Campbell (Pacific Standard, March 4, 2016)
The reason your New Year’s resolution failed — and the resolution you should have picked instead (New York Magazine, Jan. 8, 2016)
How the terrible Star Wars prequels actually saved and intensified a fandom (The Huffington Post Entertainment, Dec. 11, 2015)
'The madness of the crowds': The psychology behind Black Friday (TODAY, Nov. 27, 2015)
The meaning of happiness changes over your lifetime (The Huffington Post Science, Aug. 17, 2014)