Whitney Wagoner, Warsaw Sports Marketing Center

Whitney Wagoner

Academic Areas:
Sports Marketing, Fan Engagement, Fan Experience, Corporate Sponsorships, Athlete Endorsements, Collegiate Sports and Sustainability in Sports

Whitney Wagoner is an academic expert in sports marketing, fan engagement, fan experience, corporate sponsorships, athlete endorsements, collegiate sports and sustainability in sports. At the University of Oregon, she is the director of the Warsaw Sports Marketing Center. Whitney spent seven years in a variety of corporate marketing positions with the National Football League (NFL) in New York. While at the NFL, she was responsible for the management of several key sponsorship programs, including Motorola, Sony, and IBM.

Contact: wrw@uoregon.edu | 541-346-3706 | @UOWarsawCenter

Warsaw Sports Marketing Podcast

Recent Media:
Pandemic takes a bite (Charlotte Business Journal, Sept. 10, 2020)
Making a case for a DC-themed name for the Washington Football Team (NBC Sports, Aug. 7, 2020)
Hard Truth: Washington May Cater to Future Fans Over Current Ones With New Name (NBC Washington, July 10, 2020)
SBJ Unpacks: How University Sports Management Programs Adapt (Sports Business Journal, May 19, 2020)
Will NBA return during coronavirus? How a canceled season would affect Portland Trail Blazers, league at large (The Oregonian, May 14, 2020)
COVID-19 puts sports on ice; when they’ll be back is unknown (Around the O, April 17, 2020)
The hottest player in college basketball is named Sabrina (The Wall Street Journal, Jan. 21, 2020)
Why Shaquille O’Neal stands tall as one of basketball’s biggest brand ambassadors (AdWeek, Jan. 17, 2020)
The petty, wonderful and delightfully weird rise of Horns Down (ESPN, July 12, 2019)
Zion Williamson has a lot of dollar bills riding on which team wins the NBA lottery (Yahoo! Sports, May 13, 2019)
Why the sneaker game is becoming more political: 'It’s not just good business but a net positive for the world' (ABC News, Dec. 22, 2018)
Ep. 17: The collegiate experience (Bring the Real Podcast, Oct. 10, 2018)
Barbara Barker: 100 highest-paid athletes include no women (Newsday, June 16, 2018)
Value of TCU in the Top 10? ‘It’s priceless. It’s immeasurable.’ (Star-Telegram, Dec. 1, 2017)
Golden State Warriors shooting to join world’s sports elite (San Francisco Chronicle, Oct. 8, 2017)
Universities turn focus to young fans as football attendance declines (Pittsburgh Post-Gazette, July 8, 2017)
Fresno State’s Red Wave turns into Gray Wave as Bulldogs struggle to attract young fans (The Fresno Bee, Feb. 11, 2017)
Michigan and Jordan Brand are up to something with groundbreaking deal (The Bleacher Report, Oct. 11, 2016)
Whose gold medal is worth the most? (The Daily Beast, Aug. 12, 2016)
LeBron James is truly 'King James' when it comes to NBA Finals ratings (CNN Money, June 1, 2016)
Hyundai revs up sports marketing to boost brand, sales (Fox Business, March 23, 2016)
Will Maria Sharapova win back her hefty endorsements? (NBC News, March 9, 2016)
New director at Warsaw Sports Marketing Center aims to continue delivering 'world-class product' (Forbes, Aug. 27, 2015)
Oregon program focuses on product design (Sports Business Daily, July 27, 2015)
Former ‘Apple Guy’ Russell Wilson playing for Microsoft (The Seattle Times, Dec. 27, 2014)
Seahawks' Marshawn Lynch boosts marketing value with latest trademark (My Northwest, Feb. 25, 2015)
Will Manning remain an Indianapolis icon? It's his call (Indianapolis Business Journal, March 8, 2012)