Business Experts

The University of Oregon's business experts know a lot about marketing, finance, the economy, labor unions, immigrant workers, and workplace issues. Below find the full list of experts in business. To refine, click on one of the sub-topics listed in the menu at the left.

To book, contact experts@uoregon.edu | 541-346-9134.

Bob Bussell, Director of the Labor Education Research Center and Associate Professor of History

Bob Bussel, Labor Education and Research Center

Bob Bussel is an expert in labor unions and related politics, especially income inequality, immigrant workers, and topics related to paid sick leave, the work-family divide, labor standards, and labor relations.

Troy Campbell, Department of Marketing

Troy Campbell is an expert in consumer behavior, marketing social psychology, political psychology, and scientific communication. At the University of Oregon, he is an assistant professor of marketing in the Lundquist College of Business. Troy’s research focuses on what makes people happy, how social movements can be effective, the power of advertising, what makes a good experience (like a music festival) and consumerism. 

T. Bettina Cornwell, Department of Marketing

Bettina Cornwell is an expert in advertising and marketing. Her primary research interest is in difficult and high context communications where many things are left unsaid and meaning is derived from actors, symbols, logos, and the social milieu. This is found in indirect marketing, such as sponsorship, celebrity endorsement and brand placement. It is also central in international communication and in many public policy issues, such as how one communicates with children or how one encourages environmentally friendly behavior. She is also interested in memory for these types of communications and their immediate and long-term influence on behavior. 

Tim Duy, Professor of Practice of Economics, Director of the Oregon Economic Forum

Tim Duy, Department of Economics

Tim Duy is an expert in the Federal Reserve, unemployment, and the currency market. A frequent contributor to national economic news stories, Tim writes commentary about the economy on his blog, Economist's View.

Ben Hansen, University of Oregon Department of Economics

Benjamin Hansen, Department of Economics

Ben Hansen is an expert in risky behaviors, like drug and alcohol abuse, and policies to reduce risk. His research has explored policies related to marijuana, school bullying, DUIs, and law enforcement, and he is a fellow of the Institute for the Study of Labor.

Michele Henney, Department of Accounting

Michele Henney is an expert in accounting, especially for new industries like legalized marijuana. She knows the tax and accounting issues surrounding marijuana and its support industries, including the ethical challenges facing CPAs offering services to those industries.

Renee Irvin, Department of Planning, Public Policy and Management

Renee Irvin is an expert in nonprofit management and the economics of the nonprofit and philanthropic sectors. Her research examines fundraising, philanthropy and foundation grant making, regulation of nonprofit organizations, and US policies affecting asset-building and wealth distribution.

Darren Johnson

Darren Johnson, Department of Chemistry and Biochemistry

Darren Johnson is an expert in environmental sustainability through green chemistry. He tackles water pollution and purification, especially related to agriculture and industrial waste water. His research has found ways to filter and capture rare earth minerals from waste water, giving us clean water for everyone and highly valuable metals for industrial use.

Nathan Lillegard, Lundquist Center for Entrepreneurship

Nathan Lillegard is an expert in entrepreneurship, particularly innovative and scientific business start-ups and investment. The University of Oregon fosters the development of dozens of start-up firms every year to support the transition of groundbreaking research into real-time market use.

Kelli Matthews, Public Relations Program

Kelli Matthews is an expert in social media use among teens and young adults, and trains individuals and organizations on the art of social media. Among her many university and community endeavors, she trains incoming athletes how to build a brand and effectively represent themselves and the University of Oregon through social media.

Stephen McKeon, Department of Finance

Stephen McKeon is an expert in topics related to corporate finance, including venture capital, private equity, entrepreneurial finance,and mergers and acquisitions.

Andrew Nelson, Lundquist Center for Entrepreneurship

Andrew Nelson is a widely-published expert in entrepreneurship, innovation, and new technology-based fields. As associate vice president for entrepreneurship and innovation, he leads the University of Oregon’s cross-campus entrepreneurship initiatives.

Gerardo Sandoval, expert in the roles of immigrants in community regeneration

Gerardo Sandoval, Department of Planning, Public Policy and Management

Gerardo Sandoval is an expert in immigration, urban planning and undocumented workers, especially related to the Latino/a immigrant community. He also studies the effects of urban redevelopment on immigrant neighborhoods. 

Ellen Schmidt-Devlin, Sports Product Management Program

Ellen Schmidt-Devlin is an expert in the sports product industry, including the women’s sports product business and women in sports; the sports product life cycle; and Asian manufacturing. Ellen spent nearly three decades working for Nike after competing for legendary coach, Bill Bowerman.

Ellen Scott, Department of Sociology

Ellen Scott is an expert in welfare, minimum wage, and income inequality especially in Oregon and the Pacific Northwest.

Aparna Sundar, Department of Marketing, Sports Product Management

Aparna Sundar is an expert in marketing, consumer behavior, product design and package design. At the University of Oregon, she is an assistant professor of marketing in the Lundquist College of Business. Aparna is interested in visual aesthetic and other sensory cues of product design, package design and logo composition in the way that it informs consumer decision making.

Mark Thoma, Professor of Economics

Mark Thoma, Department of Economics

Mark Thoma is an expert in debt, unemployment, interest rates, monetary policy and U.S. economic policy. His blog, Economists View, is considered one of the best sources for economic trends and news by journalists who cover the economy.

David Tyler, expert in the life cycles of everyday items and Charles J. and M. Monteith Jacobs Professor of Inorganic, Organometallic & Polymer Chemistry

David Tyler, Department of Chemistry and Biochemistry

David Tyler is an expert in sustainable materials, plastics, and natural gas. He studies the life cycles and environmental impacts of everyday items, like Keurig cups, and also studies light-sensitive materials that can transform sustainable production.

Whitney Wagoner, Warsaw Sports Marketing Center

Whitney Wagoner is an expert in sports marketing, fan engagement, fan experience, corporate sponsorships, athlete endorsements, collegiate sports and sustainability in sports. At the University of Oregon, she is the director of the Warsaw Sports Marketing Center.