Ellen Schmidt-Devlin, Sports Product Management Program

picture of Ellen Schmidt-Devlin

Ellen Schmidt-Devlin

Co-founder and Executive Director, Sports Product Management Program
Practice Areas: Sports Product Industry, Product Marketing, Product Development, Manufacturing, Women in Sports

Faculty bio | Sports Product Management Program 

Ellen Schmidt-Devlin is an academic expert in the sports product industry, specifically in the sports product life cycle. Ellen spent nearly three decades working for Nike after competing for legendary coach, Bill Bowerman. She also produced a movie documenting the University of Oregon’s women track and field teams. In addition to marketing, Ellen can talk about topics such as product marketing, product design, product development, Asian manufacturing, the women’s sports product business and women in sports.

Recent Media:
Global apparel manufacturer NTX shares details for planned Portland R&D hub (Portland Business Journal, Oct. 26, 2023)
Singapore-based NTX to launch sustainable printing facility near University of Oregon Portland campus (Sourcing Journal, Oct. 26, 2023)
University of Oregon announces sustainable textile facility near new Portland campus (Oregonian, Oct. 24, 2023) 
UO to open Portland apparel R&D hub with global manufacturer (Portland Business Journal, Oct. 23, 2023)
Ellen Schmidt-Devlin: we are all looking to Europe to show us the next innovation (World Footwear, Nov. 30, 2022)
Women of Influence 2021: Ellen Schmidt-Devlin, UO Lundquist College of Business (Portland Business Journal, April 6, 2021)
Ellen Schmidt-Devlin believes Oregon and Nike share a culture of excellence (NBC Sports, March 9, 2021)
Nike was born on the track. Scandal and the pandemic may change its running business. (The Washington Post, Oct. 7, 2020)
Nike wants you — and your avatar — to test out its new bouncy shoe (The Washington Post, March 29, 2018)
Global sportswear brands making a play for women (Business of Fashion, Sept. 20, 2017)
Inside the sneaker school that's sending students directly to the industry (Sole Collector, April 13, 2017) 
Designing a future (Sports Business Journal, July 25, 2016)
Why you need to move to footwear’s ‘Silicon Valley’ (Business of Fashion, March 3, 2016)
Oregon program focuses on product design (Sports Business Daily, July 27, 2015)
Why hardly anyone sponsored the most-watched soccer match in U.S. history (The Washington Post, July 6, 2015)
Under Armour’s Portland expansion highlights design talent (The Oregonian, Apr. 21, 2015)
University of Oregon is offering a degree that will teach you all about the sneaker industry (Complex, March 13, 2015)
A hub for the footwear industry sprouts under the Burnside Bridge (Portland Business Journal, Sept. 26, 2014)