Kelli Matthews, Public Relations Program

Kelli Matthews
Academic Areas:
Social Media, Brands, Crisis Management, Athletes

Kelli Matthews is an academic expert in social media use among teens and young adults, and trains individuals and organizations on the art of social media. At the University of Oregon she is an instructor of and area director for public relations. Her research analyzes trends in social media, and crisis communications strategies for businesses and brand management. Among her many classes, she trains incoming athletes how to build a brand and effectively represent themselves and the university through social media.

Contact: | 541-346-3565 | @kmatthews


Recent Media
Boeing is doing crisis management all wrong – here’s what a company needs to do to restore the public’s trust (The Conversation, March 25, 2019)
Elon Musk backs #DeleteFacebook, and Tesla's and SpaceX's Facebook pages vanish (Los Angeles Times, March 23, 2018)
Social media means to an end (The Bulletin, Oct. 10, 2015)
2016 announcements create unique Facebook maps (USA Today, June 2, 2015)
Oregon Ducks hunt fake social media accounts of Marcus Mariota, more thanks to fans and athletes (The Oregonian, Nov. 14, 2014)
Biddy the Troutdale hedgehog achieves Instagram fame (The Oregonian, June 30, 2013)