Yoav Dubinsky, Lundquist College of Business

Yoav Dubinsky

Yoav Dubinsky

Instructor of Sports Business, Warsaw Sports Business Center
Practice Areas: Sports Marketing, Sports, Olympic Games, Country Image, Sportswashing, Place Branding and Public Diplomacy, Sports Communications, International Sports, Sports and Society

Faculty bio

Yoav Dubinsky is an academic international expert in sports Marketing, the Olympic Movement, country image, sportswashing, place branding and public diplomacy, sports communications, global sports and sports and society. Dubinsky covered or researched hundreds of sports events around the world for over 20 years, including the Beijing 2008, London 2012, Rio de Janeiro 2016, and Tokyo 2020 Olympic Games. Dubinsky’s research line on sports, nation branding and public diplomacy, focuses mostly on the contexts of international sports, the USA, and Israel and resulted with dozens of peer reviewed manuscripts. His award-winning book “Nation Branding and Sports Diplomacy: Country Image Games in Times of Change” was published in the summer of 2023. He has been involved with the International Olympic Academy since 2009 as a student, coordinator and lecturer, using sports as a tool to connect between diverse international population. He is often interviewed by American and international news outlets, especially around mega events such as the Olympic Games and the FIFA World Cup and about the geopolitical manifestations in sports. 

Recent Media:
The Ticket Final Edition - What's the future? (ABC, November 24, 2023)
Power conferences, athletic departments remain silent on Israel-Hamas War” (Front Office Sports, November 3, 2023).
Saudi sovereign fund takes on fighting world with investment in MMA (Al-Monitor, Oct. 1, 2023)
USA Gymnastics to expand its partnership with Nike, a sign it’s gaining trust in the post-Nassar era (Associated Press, Aug. 3, 2023)
Qatar goes its own way as an emerging market in the Gulf (Forbes, July 23, 2023)
Qatar sovereign wealth fund buys stake in Washington’s NBA, NHL and WNBA teams, AP source says (Associated Press, June 22, 2023)
Qatar buying a stake in Wizards, Capitals, Mystics, reports say (ESPN News service, June 22, 2023)
Got an image problem? Buy a sports team or invest in a league like PGA-LIV. These Arab countries did (USA Today, June 16, 2023)
The LIV Golf, PGA Tour merger shows why sports is so good for image washing (Los Angeles Times, June 8, 2023)