In a recent paper, marketing researchers at the University of Oregon and Northwestern University explained that nuance and coined the term “bad influencer effect.” Consumers are less willing to connect with people who post about their indulgences on social media when that behavior conflicts with the goals valued by the consumer.
Researchers from the University of Oregon, Michigan State University and Ohio State University have found that people tend to share and trust social media posts that contain numbers more than those without.
Air pollution infographics currently used by U.S. government agencies may not adequately protect children from the health risks posed by wildfire smoke, researchers from the University of Oregon School of Journalism and Communication find.
A workshop developed by University of Oregon researchers shows promise in reducing bias against people with larger bodies in the workplace, according to a new study.
Four University of Oregon researchers have received the National Science Foundation’s most prestigious honor for early-career faculty members in the past year.
To help educators create an environment of inclusivity and acceptance for LGBTQ+ students, the University of Oregon’s HEDCO Institute created a quick summary of five evidence-supported strategies for schools.
The looming uncertainty and dangers of climate change can be paralyzing and debilitating, but a new study from the University of Oregon suggests that such gloom is not wholly harmful.
New research from the University of Oregon describes how nerve cells and muscle cells communicate through electrical signals during development—a phenomenon known as bioelectricity.
Iceland’s ongoing volcanic eruptions may continue on and off for years to decades, threatening the country’s most densely populated region and vital infrastructure, researchers predict from local earthquake and geochemical data.
The University of Oregon is launching the Oregon150 Initiative to raise half a billion dollars by the end of 2026 for student success and capital projects.
